Kano, Nigeria – In today’s world, creativity has become currency. From posters and logos to social media banners and brand identities, the demand for compelling visuals has skyrocketed. Recognizing this trend, AHAHKAZ Health and Empowerment Initiative in partnership with Engausa Tech Hub is training Kano’s youth in graphics design as part of its ongoing skills acquisition program.
The course, which runs for five weeks, is not just about teaching software—it is about unlocking creativity, building entrepreneurial capacity, and connecting young people to the booming digital economy.
For individual participants, the opportunities are endless. With just a laptop and design software, graduates can start freelancing immediately, offering services to local businesses, NGOs, political campaigns, schools, and even global clients on platforms like Fiverr and Upwork. Many may go on to establish branding agencies or digital studios.
“Graphics design is a passport to self-employment,” said one facilitator. “A creative youth no longer needs to wait for a job. With design skills, the world becomes your marketplace.”
The community benefits are just as significant. Small businesses gain affordable access to quality branding, helping them compete with larger companies. Local campaigns—from health awareness to education—can be communicated more effectively through professional visuals. Even cultural and social events are elevated with better design.
Over time, this training can transform the creative landscape of Kano. As more youths master digital design, the city could become a hub for creative services in northern Nigeria, attracting clients and projects from across the country.
Importantly, the course also fosters innovation. Trainees are encouraged to develop unique visual identities rooted in local culture and traditions, ensuring that Kano’s stories are told in ways that resonate globally.
In a society where unemployment remains a persistent challenge, graphics design offers a low-barrier entry into entrepreneurship. For many youths, this is not just about learning a skill—it is about discovering a voice, a craft, and a future.